Called “One of the Top Ten Public Relations People in Canada” by the Toronto Star, “The Rainmaker”, and a publicity ‘guru’ by Maclean’s Magazine, Bill Vigars is known for his extensive contacts, excellent media rapport, and enthusiasm. He has a wide-ranging background in business, entertainment and government.
In 1980 his role as Director of Public Relations and Fundraising for the Canadian Cancer Society’s Ontario Division, Bill Vigars acted as Terry Fox’s public relations organizer, his close friend, and confidante on the heroic Marathon of Hope. That role has been chronicled in several books and portrayed in two movies by Academy Award winning actor Robert Duval in 1981 and Matt Gordon in a 2005.
Starting out as a radio and television reporter, he has been CEO of major business associations, Director of Communications for two of Canada’s largest hospitals, Director of Communications for the Ontario Pavilion at EXPO 86, Director of Communications and Corporate Sponsorships for the Ontario Lottery Corporation and Director of Communications for the British Columbia Ministry of Small Business, Tourism, and Culture. Most recently, he played a key role in building the David Foster Foundation into a respected national charity.
In the entertainment industry, his clients have included many of North America’s most successful companies such as MGM, Lions Gate Films, and Alliance Entertainment. He has handled publicity for numerous hit TV shows and feature films.
Alison Walker’s arrival as a prominent Vancouver publicist stemmed from years of on-set experience in the film and television industry. Bill Vigars recognized Alison’s special talent and recruited her to his second-in-command at Vigars Consulting. Together, they launched new companies, planned events and provided outstanding unit publicity for major film and television productions. Never resting on her laurels, Alison relocated to Los Angeles in 2009 to extend this successful partnership right into the heart of the American entertainment industry.